Volkovaloveu Volkovaloveu
Colour · Photography · @volkovaloveu

Volkovaloveu

Colour palettes drawn out of photographs. Every tone gets a name and a hex value, set against the picture it came from — published daily to the @volkovaloveu accounts on Threads, TikTok and Pinterest.

The work

A running catalogue of colour, built one photograph at a time. Each card pairs two or three tones lifted from a real image with the names and hex codes needed to reuse them.

Named, not numbered

Every colour carries a name — Rumba Red, Ponderosa Pine, Edge of Space — matched from a catalogue of over 31,000 so a palette reads like language, not like data.

Taken from photographs

Tones are sampled from photography rather than invented, so each palette holds together the way the original light did.

Ready to use

Hex values are printed on every card. Copy a pair straight into a design, a room, a wardrobe, a brand.

How it's made

The cards are produced with a private in-house tool, built for this project and used by one person to run one set of accounts.

  1. SampleThe photograph is analysed and its dominant tones extracted as hex values.
  2. NameEach tone is matched against a catalogue of more than 31,000 colour names.
  3. ComposeTones and photograph are laid out into a 1080×1350 card, typography and spacing adjusted by hand.
  4. PublishFinished cards are queued and posted to the project's own accounts on a schedule, through each platform's official API.

Platforms

The tool connects only to accounts owned by this project, through official platform APIs, using the scopes the owner approves. It reads no other account's data.

TikTok

Uploads and publishes the project's own image posts through the TikTok Login Kit and Content Posting API.

Threads

Publishes the project's own posts and reads the engagement figures for those same posts.

Pinterest

Creates Pins on the project's own boards and keeps their titles, descriptions and links consistent.

Questions

Can I use these palettes?

Yes. The hex values are printed so they can be copied and used. The card images themselves remain the property of this project.

Is the tool available to other people?

No. It is a private tool with a single operator and no sign-up. Only the operator's own accounts are ever connected to it.

What data does it hold?

Access tokens for the project's own connected accounts, the images and captions prepared for publishing, and engagement figures for the project's own posts. Nothing is sold or shared. The full detail is in the Privacy Policy.

How do I get in touch?

By email at [email protected].